Knipje, Stampzer, Wallet Loyalty, VormVooruit and more: what does it cost, what do you get, and what does your customer have to do? Everything comes from the providers' own websites.
In short: to start free with a card in Apple and Google Wallet, Knipje is the only Wallet card in this comparison with a free plan (up to 100 customers). If you want someone to design your card and visit your shop, look at VormVooruit. If cheaper matters more than the Wallet, digitalestempelkaart.nl and BLOK are an option.
Free up to 100 customers, no trial that runs out
Unlimited customers from Basis, no surcharge per 500 customers
Lock-screen push messages on every plan, Free included
Like Knipje, these providers put the card in Apple Wallet and Google Wallet. This is where they differ.
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Knipje Basis | Stampzer Starter | Wallet Loyalty Pro | VormVooruit Standard | |
|---|---|---|---|---|
| Free plan | Well covered: Yes, Free up to 100 customers | Drawback: No, but a free start | Drawback: No, 14-day trial | Drawback: No |
| Price per month | €24, or €19 billed yearly (excl. VAT) | €29, or €24 billed yearly | €19 per location | €99, with hands-on service |
| Customers included | Well covered: Unlimited | Well covered: Unlimited | Depends: 500, then €5 per extra 500 | Well covered: Unlimited |
| Apple Wallet and Google Wallet | Well covered: Yes | Well covered: Yes | Well covered: Yes | Well covered: Yes |
| Lock-screen push messages | Well covered: On every plan, Free included | Depends: Only in Pro (€41 a month billed yearly) | Well covered: Yes | Well covered: Yes |
| Own logo and colours | Well covered: Yes, plus your own stamps and background | Well covered: Yes | Well covered: Yes | Well covered: Yes |
| Card designed for you | Well covered: Yes, 1 design in Basis, 3 in Pro | Not stated | Not stated | Well covered: Yes, with a visit on location |
| Cancel monthly | Well covered: Yes | Well covered: Yes | Well covered: Yes | Well covered: Yes |
| Company | Well covered: Dutch | Well covered: Dutch | Danish (Copenhagen) | Well covered: Dutch |
There are cheaper digital loyalty cards too. The difference: they don't go into Apple Wallet or Google Wallet.
Customers save with the provider's own app, or give their name at the counter or use a tablet in the shop. Push notifications only arrive if your customer has that app.
The loyalty card opens in the browser via a QR code, without an Apple or Google Wallet pass. Lapsed customers get an e-mail.
With Knipje the card sits in the Wallet already on the phone, with your logo on the lock screen whenever you send a message. On the free plan too, up to 100 customers.
Besides other digital stamp cards there are three more kinds of solution. For each kind we show what usually applies.
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Knipje Card in Apple & Google Wallet | Paper stamp card Card with a stamp or punch | Loyalty app App your customer has to download | Your till's loyalty module Add-on to your POS system | |
|---|---|---|---|---|
| Does your customer need to download anything? | Well covered: No, the card goes into the Wallet already on their phone | Well covered: No | Drawback: Yes, an app per business or platform | Depends: Varies: a card, an app or a phone number |
| Can the card get lost? | Well covered: No, it's on their phone and can be restored | Drawback: Yes: lost, forgotten or in the wash | Well covered: No, as long as the app is installed | Depends: With a plastic card, yes |
| Can stamps be faked? | Well covered: No, only you and your staff can stamp | Drawback: A stamp or punch can be copied | Well covered: Usually well protected | Well covered: Goes through the till |
| Messages to your customers | Well covered: On the lock screen via the Wallet, plus e-mail | Drawback: No | Depends: Only if the app is still installed and notifications are on | Depends: Often e-mail or SMS, sometimes at extra cost |
| Do you see who your regulars are? | Well covered: Yes: who comes often, who stays away, how many cards are out | Drawback: No | Well covered: Yes | Well covered: Yes, often linked to purchases |
| In your own style | Well covered: Own colours, logo and stamps from Basis | Well covered: Yes, you have them printed | Depends: Often just your logo inside the platform's app | Depends: Often limited |
| Till or extra hardware needed? | Well covered: No, you stamp with your own phone | Well covered: No | Depends: Varies: sometimes a tablet or scanner | Drawback: Yes, it only works with that POS system |
| How fast can you start? | Well covered: In a few minutes: QR code at the counter and done | Depends: Once the cards are printed | Depends: Varies | Depends: Through your POS supplier, sometimes with installation |
| Cost | Well covered: Free up to 100 customers; Basis from €19 a month, Pro from €39 (excl. VAT) | Well covered: Just printing | Depends: Usually a monthly subscription | Depends: Often an add-on on top of your POS subscription |
| Contract | Well covered: Cancel monthly | Well covered: None | Depends: Varies, sometimes a yearly contract | Depends: Often tied to your POS contract |
Knipje prices as on our pricing page; the other columns describe what usually applies to that kind of solution.
Not every business needs the same thing. To be fair:
Fine if you have few regulars and don't want to keep track of anything. But you can't see who comes back, cards get lost and you can't send your customers a message.
Handy for chains with their own app and lots of features. For a local business it's a hurdle: few customers download an app for one hairdresser or bakery.
Makes sense if your till already has it and you want to give points on every receipt's amount. But you're tied to that till and often pay extra each month.
For businesses where customers come back regularly: hairdressers, barbers, coffee bars, bakeries. No app for your customer, no till integration, but messages and insight.
For a business where customers come back regularly, a card in Apple or Google Wallet usually works best: your customer doesn't have to download anything, the card can't get lost and you can send messages. A loyalty app is often a hurdle for customers, and your till's loyalty module is tied to that till.
Knipje is free up to 100 customers, with the card in Apple and Google Wallet and lock-screen push messages. Stampzer, Wallet Loyalty and VormVooruit have no free plan (they offer a trial or free start). BLOK is free, but works in the browser instead of the Wallet (checked on 27 October 2026).
Both put the card in Apple and Google Wallet and can be cancelled monthly. Knipje has a free plan up to 100 customers and push messages on every plan; at Stampzer push messages are part of Pro. Basis costs €24 a month or €19 billed yearly (excl. VAT), Stampzer Starter €29 or €24 (checked on 27 October 2026).
A loyalty app has to be downloaded first, usually with an account. A Wallet card goes into Apple Wallet or Google Wallet, which are already on the phone: scan the QR code, one tap and the card is there.
That varies by provider and kind. Knipje is free up to 100 customers; Basis costs €19 a month billed yearly or €24 a month billed monthly, Pro €39 or €45 (excl. VAT). Try it free for 30 days and cancel monthly.
Not for Knipje. You stamp with the camera of your own phone or tablet in the Knipje app, or look the customer up by name. So it works alongside any POS system.
Yes. Your customer creates the digital card, you scan it and add the stamps from their paper card. Nobody loses the stamps they've saved.
Free up to 100 customers. Try Basis and Pro free for 30 days.