Digital loyalty card · Hair salons

The digital loyalty card for your hair salon.

Every haircut earns a stamp, and on the tenth there's a blow-dry or a hair product on the house. The card is in your client's Apple or Google Wallet, so it's no longer forgotten in a drawer at home.

No app needed
Apple & Google Wallet
No POS integration
Kapsalon Lotje
Haircut card
STAMPS
7/10
REWARD
Free blow-dry
NAME
Sanne
KL · 0482 · SNE

Rewards that work in a hair salon

10 haircuts

Free blow-dry or styling

Costs you little time and your client walks out extra happy.

8 haircuts

A hair product on the house

A shampoo or mask from your own shelf: an instant introduction to your products.

10 haircuts

€10 off colouring

Let regular haircut clients try a pricier treatment.

Why it works for a hair salon

Clients come every 6 to 8 weeks

By then a paper card is long gone. In the Wallet it's still there at the next appointment.

A nudge when they stay away

Haven't seen someone in a while? Send clients who've lapsed a message on their lock screen: time for a new cut.

Stamp at checkout

Scan the card with your own phone or look the client up by name. No POS integration, no extra device.

How to set it up in a hair salon

A salon client comes about seven times a year. With ten stamps a full card takes almost eighteen months, which feels far away. Keep the card short enough to fill within a year.

Stamps6 to 8
That way a regular gets their reward within a year. Clients who come more often, for colouring for instance, get there sooner.
Reward± 10% of a year of cuts
A blow-dry, a product from your shelf or money off a treatment you'd like them to try.
Lapsed messageafter 13 weeks
Someone who normally comes every 6 to 8 weeks and hasn't been in for three months may have gone elsewhere. A friendly nudge on their lock screen often brings them back.
More cardsfrom Basis
For example a separate card for kids' cuts, or a temporary deal around the holidays.

How it works

  1. 1

    Put the QR code at your counter

    You get a QR code in your own colours. Print it and put it up.

  2. 2

    Your customer scans it

    Camera on the code and the card is in Apple Wallet or Google Wallet within seconds.

  3. 3

    Every visit earns a stamp

    Scan their card with your own phone. When it's full, the reward is ready and a new card starts by itself.

What does it cost?

Free up to 100 customers. Basis from €19 a month (excl. VAT), with your own design and unlimited customers. Cancel any month.

Questions

Yes. Knipje is separate from your calendar and till: you stamp after the appointment with your own phone. Nothing to connect.

Your choice. Most salons give one stamp per visit. If someone brings their kids, you can add several stamps at once, or set the card to “always 1 stamp at a time”.

Let them create the digital card, scan it and choose “Transfer paper card”. Enter the number of stamps and they carry on where they left off.

Yes, with a punch card. Your client pays you up front, you put the haircuts on the card and every visit takes one off. You can give it an expiry date, such as a year.

Knipje is free up to 100 customers. Basis costs €19 a month billed yearly or €24 billed monthly (excl. VAT). Try it free for 30 days and cancel any month.

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See what your card looks like.

Make your card in a few minutes. Free up to 100 customers.

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